How businesses can navigate Africa’s fragmented circular markets

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Africa’s circular economy is said to represent a multibillion-dollar opportunity, with growing prospects for entrepreneurs. However, a new study published in Business Strategy and the Environment this month finds that Africa’s circular-economy transition remains fragmented and uneven, with evolving value chains requiring businesses to adapt how they create and sustain revenue. 

• While the concept of a circular economy is universal, how it takes shape varies by geography, with local realities strongly shaping its development across Africa. 

• These differences create a more complex operating environment, requiring businesses to develop adaptive capabilities – even entirely new business models.

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