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How businesses can navigate Africa’s fragmented circular markets
Dear subscriber,
Africa’s circular economy is often discussed in terms of infrastructure, investment and policy. But businesses are confronting a more fundamental question: What does it take to thrive when conventional business models meet very different market realities?
Mercy Maina – Editor
Africa’s circular economy is said to represent a multibillion-dollar opportunity, with growing prospects for entrepreneurs. However, a new study published in Business Strategy and the Environment this month finds that the circular transition remains fragmented and uneven, requiring businesses to adapt how they create and sustain revenue. |
While the concept of a circular economy is universal, how it takes shape varies by geography, with local realities strongly shaping its development across Africa.
These differences create a more complex operating environment, requiring businesses to develop adaptive capabilities – even entirely new business models.
Our take: Adaptability could become a competitive advantage for companies that can respond effectively to local market realities.… Read more (2 min)
With the International Maritime Organisation targeting zero plastic discharge from ships by 2030, Nuru Mohamed of the Kenya Maritime Authority warns inadequate waste-reception facilities threaten Africa’s compliance and competitiveness. She calls for stronger audit capacity, improved record-keeping and infrastructure mapping to leverage IMO support. |
Ms Mohamed is a water and environmental engineer specialising in maritime decarbonisation, marine pollution control and coastal systems management. At the Kenya Maritime Authority, she leads work on marine pollution prevention strategies. Her expertise spans environmental impact assessment, monitoring, compliance, policy advisory and data-driven strategies for sustainable, low-carbon maritime operations.
“Ports that start the audit now have a real runway to close the gap on their own terms,” she says, arguing that early assessment will give African maritime administrations time to identify funding needs and approach IMO technical assistance with a plan rather than a request.
Read the full opinion article here (2 min)
Circular Rising is highlighting six major industry events taking place across Africa in the next three months. The events span the circular economy and closely related areas, bringing together stakeholders to discuss various aspects of the sector, including different waste streams, infrastructure and market-enabling conditions. |
The events show a growing shift from broad circular-economy discussions towards specialised markets, practical implementation and the finance needed to turn resource-recovery opportunities into viable businesses.
Kenya is the dominant host, accounting for four of the six events, while South Africa and Zambia will host one event each.
Register to attend the events here (2 min)
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Kpone Landfill Site, Ghana’s largest engineered municipal solid waste landfill
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👷 Oversee strict waste management protocols at IRC (DR Congo)
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🧔 Promote economic transition to circular options at PETCO (Ethiopia)
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💰 Solid waste services in S. Africa benefit from $350m loan from France & Germany
🚧 Casablanca awards contract for major waste-to-energy plant
♻️ How Kenyan entrepreneur is turning farm waste into fertilizer
👮 Nigeria unveils regulations to curb plastic pollution
🌽 Experts urge action to urgently resolve Africa’s soil health crisis
🏃 Cape Town businesses face waste changes as organic landfill deadline nears
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Piotr Barczak, Circular Economy Programme Manager at Africa Circular, says. “Stop blaming communities for burning waste when we have not provided them with alternatives. Regular collection, accessible disposal infrastructure, separation at source and recycling systems are basic prerequisites. ”


